How much does a UGC video, Instagram Reel or TikTok video cost?

The lowest median does not mean the cheapest offer

TikTok video has the lowest median at 2,200 CZK. The highest median belongs to Instagram Reel at 3,000 CZK, a gap of 800 CZK (36.4%).

The widest middle range belongs to TikTok video, from 1,500 CZK to 6,000 CZK, a 4,500 CZK band. That is 5.6 times the gap between the medians. The middle 50% ranges for all published formats also overlap between 1,850 CZK and 3,425 CZK. The lower median is a budgeting cue, not a promise of a cheaper individual offer.

For brands, the lowest median is a budgeting cue, not a promise of a cheaper offer or better results. If several formats fit, choose based on audience and creative concept, then compare production scope and usage rights.

What public prices show for UGC video

The median public UGC video price is 2,340 CZK per deliverable. Half of the creator-level prices in the sample are at or below this level, and half are at or above it. The middle 50% of prices fall between 1,575 CZK and 3,425 CZK. This result is based on 40 distinct creators and 53 active packages. Each creator contributes one value, so having more packages on a profile does not increase that creator’s weight.

What public prices show for Instagram Reel

The median public Instagram Reel price is 3,000 CZK per deliverable. Half of the creator-level prices in the sample are at or below this level, and half are at or above it. The middle 50% of prices fall between 1,850 CZK and 6,250 CZK. This result is based on 133 distinct creators and 152 active packages. Each creator contributes one value, so having more packages on a profile does not increase that creator’s weight.

What public prices show for TikTok video

The median public TikTok video price is 2,200 CZK per deliverable. Half of the creator-level prices in the sample are at or below this level, and half are at or above it. The middle 50% of prices fall between 1,500 CZK and 6,000 CZK. This result is based on 33 distinct creators and 36 active packages. Each creator contributes one value, so having more packages on a profile does not increase that creator’s weight.

How to use the median when planning a campaign

Treat the median as a reference point, not a fixed rate card or a promise of the final price.

Before deciding, clarify what the price includes: filming, editing, revisions, where and how long the content will be published, paid-ad usage rights, or exclusivity. Two videos at the same listed price can involve very different work and rights.

Scope and limitations

This report covers public asking prices on the infl.cz marketplace. It does not represent the entire Czech and Slovak market or the final amount agreed for a collaboration. We exclude offers below 100 CZK per deliverable. A format is published only when at least 10 distinct creators are included. These figures help explain the public offers on our marketplace, but they do not replace an individual quote.

How we calculate the prices

For a package with multiple videos, we divide its price by the number of included deliverables. For each creator, we first find the median of their eligible offers in that format, then calculate the median across creators. Each profile has equal weight regardless of its number of packages. The middle 50% range represents the 25th to 75th percentiles of creator prices. The sample includes only active, publicly visible packages from published and approved profiles.

Want to compare prices for your campaign?

For a more specific reference, choose a platform, category and audience size in the price calculator: open the price calculator . You can then browse creators .